Billions in Cocktails and Friendship Bracelets: How Taylor Swift Juiced the Economy. Photos by Emily Kask
I have to admit, I’m a huge Swiftie. I jumped at the opportunity to work on this story pegged to the end of Taylor Swift’s Eras Tour. WSJ reporter Hannah Miao found a group of friends attending the tour in New Orleans, so naturally I had to work with Emily Kask.
Emily was able to capture the weekend in a timeless documentary style, gaining intimate access in such a short amount of time. On the production end, we decided to take inspiration from the scrapbook style of Taylor Swift’s own communication with her fans and the friendship bracelets that became synonymous with the tour. I partnered with talented art director Alexandra Citrin-Safadi who physically scanned beads and hand-drawn glitter hearts to bring those textures into the digital design.
Read the article here.
